Media Release: New Zealand short of plasma collection targets by 12% weekly

New Zealand’s plasma supply is at a tipping point, as demand for this ‘liquid gold’ in our blood continues to increase by over 10% year on year. This National Blood Donor Week, New Zealand Blood Service (NZBS) is calling for New Zealander’s to “Be Golden” by becoming a plasma donor.

Currently in Aotearoa, just 17,435 people are plasma donors. Together they donated an amazing 94,000 units of plasma last year to help ensure the country could keep up with demand, but with plasma collection targets projected to grow by a staggering 50% in the next three years, NZBS need more people to join their pool of plasma donors right now to help share the load and ensure they can meet future demand.

What is plasma?

Plasma is the golden coloured liquid component of our blood and a vital part of many people’s treatments for cancer, auto immune diseases and countless other conditions. It can be turned into 11 lifesaving treatments, and used for more than 50 illnesses, as well as helping to treat burn victims, kidney and chemotherapy patients, people who’ve lost a lot of blood, or have recently had major surgery, and boost the immune system of people who cannot make antibodies of their own.

“We call plasma, “liquid gold,” says Josh Bankers, Acting CEO at New Zealand Blood Service. “It’s the gold we all carry with us in our blood, and for thousands of New Zealanders it can mean the difference between life and death. We need more people to understand what plasma is, why it’s so important, and just how easy it is to donate.

“We need to collect just over 2,100 plasma donations every week to keep up with the current demand, but we’re falling short by about 250 donations every week. We’ve got an extremely loyal and active plasma donor database, but not everyone donates six-times a year or more, so we are now at the point where we need to increase the number of people who donate plasma. If we don’t, it is not enough for us to continue to meet demand into the future.

“In the next 12-months, we need 1,500 more people to start donating plasma regularly. And by 2026 we are projecting we will need around 28,000 plasma donors in total to keep up with growth in demand.”

New Zealand is currently largely self-reliant for whole blood, plasma and platelets. Self-reliance from non-remunerated donors is considered the gold standard by the World Health Organization for blood services around the world. It means the country can meet the needs of its population for blood and blood products through voluntary donations made entirely from its whānau of lifesavers.

However, an increase in plasma demand is happening around the world, and if New Zealand is unable to meet demand locally, more plasma will need to be purchased on the global market. Our size and geographical location together with availability and cost will make this extremely challenging.

“We’ve just come together as a nation and enjoyed two amazing weeks of Olympic action, but you don’t need to be a world-class athlete to bring home a gold for New Zealand,” Josh continues.

“The only training that is involved to be part of our lifesaving gold plasma team is staying well-hydrated, eating a healthy meal beforehand and about 45 mins of your time on a comfy chair on a regular basis throughout the year. People wanting to donate plasma do need to check their eligibility on our website by taking the eligibility quiz before they book.”