Media Release: Once-a-year beer hits chiller shelves

New 2022 fresh hop beers now available from participating New World stores nationwide

A special range of ‘once-a-year beer’ that can only be created during the New Zealand hop harvest is
hitting New World’s beer chiller shelves as brewers release their latest season of fresh hop brews.

Following fast work from hop growers, brewers and logistics teams, it’s now up to beer fans to get in
quick to snap up their chance to taste all the deliciousness of the 2022 hop crop in a can (or bottle!).

What are fresh hop beers?

Each year while the New Zealand hop harvest is in full swing and the bulk of the crop is being
preserved in pellet form, brewers get a fleeting chance to work with a small amount of their
favourite ingredient: freshly picked hops.

Supplied within hours of being plucked from the bine (yes, bine), fresh hops are crisp, green and
bursting with pungent hoppy goodness – all qualities brewers aim to capture in each unique beer.

Timing is everything.

“Timing is everything with fresh hops,” explains Chris Anderson, head of all things beverage for
Foodstuffs North Island.

“Hops are quite delicate, and it’s a race to get them picked, chilled and into brews before their best
qualities start to degrade.

“Many brewers work one-on-one with their chosen hop growers to nail down the harvest of their
fresh hops to a precise day and time, and then transport them to the brewery within hours –
sometime by chartered plane – where bubbling brews are ready and waiting.”

For at least one brewer, it took less than 12 hours to get their hops from bine to brew.

Luke Nicholas, owner and founder of Epic Beer explains: “Our friend from Eggers Hop Farm in the
Moutere Valley was up at 5am picking the hops, so we could get them into the brew as fast as
possible.”

“He even went through the field to personally select the very best plants for us, so we have the most
aromatic and perfectly ripe Riwaka hops – a real cult favourite among beer lovers.

“The hops were delivered to Nelson airport by 7am, were in Auckland by noon and into the brew by
2pm the same day – so our customers can be sure they are getting some of the freshest fresh hop
beer around!”

Timing remains critical once the beers are ready too, says Anderson. “Like the hops, fresh hop beers
have to be handled with care and kept chilled for the best fresh taste.

“Our stores work closely with brewers to get their stock from brewery to New World chiller shelves
quickly, so customer can enjoy them in perfect condition.”

Participating New World stores across the North and South Islands will stock a selection of fresh hop
beers from a range of 18 brews – the largest number the supermarket has optioned to range since it
began supporting fresh hop beers back in 2018.

There are pale ales, IPAs, hazies and pilsners from legendary brew brands including: 8 Wired,
Baylands, Behemoth, Deep Creek, DVB (Double Vision Brewing), Eddyline, Epic, Garage Project, Good
George, Panhead, Parrotdog, Renaissance, Sawmill and Urbanaut.

Nature’s role in when different hop varieties are ripe for picking, means releases to the supermarket
shelf will span through the month of April.

And yep, you guessed it…. Beer fans who want to get a taste of this year’s fresh hop beers will need
to move fast too.

“Numbers of each beer are very limited across the country, and last season’s fresh hop favourites
sold out within a week of arrival in some locations.”

A full list of the brews is available here, and selected stores stocking here.

ENDS